The wave of innovation starts with "ooh shiny new thing" and ends with camps of made up minds. In the case of data visualization, you have the no frills analyze

The wave of innovation starts with "ooh shiny new thing" and ends with camps of made up minds. In the case of data visualization, you have the no frills analyzers in one camp who only see visuals as distractions at best and sleight of hand at worst, and short attention span info-tainment consumers in the other camp that are not only easy to please but may even find your overly elaborate data driven stories annoying. What remains is a vanishingly small venn diagram of data-savvy readers and practitioners.