Reminds me of: "People think software development is just writing code. But it isn't just writing: it requires planning, experimentation, research, and consider

Reminds me of: "People think software development is just writing code. But it isn't just writing: it requires planning, experimentation, research, and consideration of style and structure." Writers everywhere: "Excuse me?" I'm tired of all these bullshit attempts to establish one word for doing it poorly and a different word for doing it well. It's a dumb idea that teaches nobody anything and does nothing to raise the level of professionalism in the industry. Let's take a common word that people use to describe what they do and declare it to be pejorative; that'll show them! I'm disappointed that somebody with such extraordinary theoretical achievements would lower himself to such empty corporate consultant level rhetorical bullshit. I'm sure the talk is fine, but right now I feel like I don't need to listen to it.