There are three parts to linkedin; (1) the user facing feeds, the social media part most people see (2) the recruiter platform that recruiters are addicted to

There are three parts to linkedin; (1) the user facing feeds, the social media part most people see (2) the recruiter platform that recruiters are addicted to, and the integrations with other platforms to this bit. (3) the advertising platform that marketers/employer brand teams can run paid targeted advertising at prospects etc. This will fail like every similar thing because Linkedin has the market sewn up from every angle. There's a reason Microsoft paid 26 billion for it. My advice to anyone, get yourself on LinkedIn, fill out your profile as much as your can, join the relevant groups in the industry you are in, network in real life.