In my experience it is a lot of things, in varying amounts depending on the situation (and each of these is both good in some ways and bad in others): - The US

In my experience it is a lot of things, in varying amounts depending on the situation (and each of these is both good in some ways and bad in others): - The USA is a huge and fairly homogenous fairly wealthy fairly risk-positive market. - The USA has a bigger = better mindset. "Your restaurant is fantastic, you should open another one!". - Abysmal work-life-balance. Great for making stuff. - Minimal language and cultural barriers. - Because of the USA market, you can grow huge before having to expand to other countries. - Because you can grow huge in the USA market, that is where the funding goes. - All the the USA's allies didn't mind too much, because they are(/were?) allies - All the non-USA-allies developed their own markets (Russia, East Asia, Africa, India, etc). - And so now, given the messaging coming out of the USA, EU governments/companies/people are giving their USA-entanglement a second look. Which, being in the EU, is pretty exciting. I feel like there is a lot of opportunity here right now. Disclaimer: I'm sure there are 1001 reasons, and the above is just one potential view.