one would hope that they could find a way to be sustainable with a payment of $100 per record or whatever it was. (i don't have a good sense of what their cost

one would hope that they could find a way to be sustainable with a payment of $100 per record or whatever it was. (i don't have a good sense of what their costs per commercial sequence are.) but the difference between food and 23andme, beyond the obvious necessity v curiosity, is that 23andme is a 1 time purchase. once someone has seen their results, they've extracted all the value and have no reason to buy anything else.