IMO, political influence can be discussed in terms of directionality and substance, and both are relevant. Directionality is short term and simplistic, Does it

IMO, political influence can be discussed in terms of directionality and substance, and both are relevant. Directionality is short term and simplistic, Does it change how someone will vote or poll. Substance explains why they vote or poll, and is relevant because it has downstream consequences in an evolving world.