2 ms·
This is one of the rare cases where TAM is not even worth discussing; it's like food, or clothing- everyone is a candidate. Even in third world scenarios, it y
by tcdent 2y ago
This is one of the rare cases where TAM is not even worth discussing; it's like food, or clothing- everyone is a candidate.
Even in third world scenarios, it you secure grant of government funding, anyone could become customers.
What actually went wrong here is not a matter of growth but failure to attain what should have become a sustainable business model.
- bsimpson 2y agoone would hope that they could find a way to be sustainable with a payment of $100 per record or whatever it was. (i don't have a good sense of what their costs per commercial sequence are.) but the difference between food and 23andme, beyond the obvious necessity v curiosity, is that 23andme is a 1 time purchase. once someone has seen their results, they've extracted all the value and have no reason to buy anything else.