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I think an implicit lesson in this story is that you should have a system to track the way visitors travel through your site (access patterns). With this in pla
by Hexstream 18y ago
I think an implicit lesson in this story is that you should have a system to track the way visitors travel through your site (access patterns). With this in place they could have seen at a glance from the very beginning that a lot of customers balked at the register form immediately before checkout.
- arockwell 18y agoAre there any good standard tools already out there that handle this type of tracking?
- eli 18y agoI agree, but knowing the bounce rate of that page doesn't necessarily indicate that the login form was the issue. You may be surprised at how high the the "cart abandonment" rate is on ALL e-commerce sites. With nothing to compare to, perhaps they just assumed those people were a lost cause.