We have got numerous case studies on the checkout page http://visualwebsiteoptimizer.com/case-studies.php http://visualwebsiteoptimizer.com/case-studies.php So

We have got numerous case studies on the checkout page http://visualwebsiteoptimizer.com/case-studies.php http://visualwebsiteoptimizer.com/case-studies.php Some of the common tactics that have worked for our customers: - Providing a summary of what they have ordered and making sure there are no hidden surprises (extra taxes or shipping charges) - Adding trust indicators like Verisign seal (yes, they really work!) - Not requiring them to create an account just to checkout - Adding phone number and physical address that customers can reach out in case they need help - Good looking design (people subconsciously associate good design with higher trust. If you have an odd color, or a grammatical mistake, or a dangling element, it tells how careless you are at designing the most critical page, so you would be careless with their money as well)