6 ms·

I'm inclined to give this a shot. My business targets non-tech-savvy SMBs and marketing to them in a scalable way is tricky. Since it's CPC there's no risk, I'l

I'm inclined to give this a shot. My business targets non-tech-savvy SMBs and marketing to them in a scalable way is tricky. Since it's CPC there's no risk, I'll report back in a week with some data

sulife 14y ago
There's tons of risk. Did you know a TON of email servers and spam blockers click all the links in emails and analyze what is linked as well? How do you know you won't be charged for those?
- rokhayakebe 14y ago
  They could do cost per action, for example pay if a lead ends up buying or filling a form.
  - sulife 14y ago
    Yep - I'd use the service all day long then.
- hippo33 14y ago
  As one of the co-founders, I can tell you that click fraud and bots are certainly issues with many ad networks. This is something we think about a lot. We try to pre-empt this by writing algorithms to not count clicks of known-bots. But, people are always coming up with new bots, so it's impossible to apriori block every bot. So, we are constantly retro-actively checking clicks to make sure they are legit. For example, if a publisher yields more clicks on a given campaign than we predict, we'll retroactively take a look through a series of methodical checks and in many cases will do a series of manual checks. And if we find a bot or a ring of folks trying fishy things, we'll retro-actively rectify the situation, so the advertiser doesn't pay for those clicks.
  - sulife 14y ago
    Will you do any CPA deals?
hippo33 14y ago
I'm one of the co-founders of LaunchBit. @jhuckestein, feel free to ping me if you have specific qs about the campaign you're thinking of running. If we're not able to reach the demographic that you want to reach, I will definitely tell you. Obviously, we want to make sure that our advertisers are successful, because it's easier for us to retain customers than to get new ones. So we've turned away advertisers before if we don't think we're a good fit. elizabeth [at] launchbit

I'm inclined to give this a shot. My business targets non-tech-savvy SMBs and marketing to them in a scalable way is tricky. Since it's CPC there's no risk, I'll report back in a week with some data

sulife 14y ago

There's tons of risk. Did you know a TON of email servers and spam blockers click all the links in emails and analyze what is linked as well? How do you know you won't be charged for those?

rokhayakebe 14y ago
They could do cost per action, for example pay if a lead ends up buying or filling a form.
- sulife 14y ago
  Yep - I'd use the service all day long then.
hippo33 14y ago
As one of the co-founders, I can tell you that click fraud and bots are certainly issues with many ad networks. This is something we think about a lot. We try to pre-empt this by writing algorithms to not count clicks of known-bots. But, people are always coming up with new bots, so it's impossible to apriori block every bot. So, we are constantly retro-actively checking clicks to make sure they are legit. For example, if a publisher yields more clicks on a given campaign than we predict, we'll retroactively take a look through a series of methodical checks and in many cases will do a series of manual checks. And if we find a bot or a ring of folks trying fishy things, we'll retro-actively rectify the situation, so the advertiser doesn't pay for those clicks.
- sulife 14y ago
  Will you do any CPA deals?

hippo33 14y ago

I'm one of the co-founders of LaunchBit. @jhuckestein, feel free to ping me if you have specific qs about the campaign you're thinking of running. If we're not able to reach the demographic that you want to reach, I will definitely tell you. Obviously, we want to make sure that our advertisers are successful, because it's easier for us to retain customers than to get new ones. So we've turned away advertisers before if we don't think we're a good fit. elizabeth [at] launchbit