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Is there a need for legit email newsletter advertising? Yes. Is it ever going to happen with a CPC model on a large scale? No. It seems like LaunchBit is tryi

Is there a need for legit email newsletter advertising? Yes. Is it ever going to happen with a CPC model on a large scale? No. It seems like LaunchBit is trying to do two things: 1) Launch a new affiliate network and 2) Advertise spammy products via email (one of their default advertisers is a teeth whitening product). It just doesn't seem like either of those things have a very bright future.

polyfractal 14y ago
What affiliate network are you referring to? As to point #2, Launchbit allows publishers to select which ads they want shown in their newsletter - something you can't really do with any other ad network. Don't think teeth-whitening products are a good fit for your audience? Don't run those ads.
- epoxyhockey 14y ago
  What affiliate network are you referring to? That's fair. I should have written ad network, not affiliate network. Don't think teeth-whitening products are a good fit for your audience? Don't run those ads. It's not that those ads wouldn't be appropriate for my audience, but that they are not appropriate in email marketing at all. I'm pretty sure that any list that runs that ad will get marked as spam. Then, any other email that contains any links similar to that spam email will also get marked as spam. At a very small scale, one could probably get away with it for a little bit, but I don't think it will work on a large scale.
jchin 14y ago
I'm curious to know why you don't think a CPC model on a large scale could happen.
- epoxyhockey 14y ago
  My reasons relate specifically to email marketing. Off the top of my head: 1) It's difficult, if not impossible, to combat click-fraud. There is no javascript running on the client-side to help, and there is no verification that the ad that was displayed wasn't something like "click me to unsubscribe" 2) Ad content in email is scrutinized more heavily and blacklisted more liberally than any web-based content. It would seem that one mistake would sink the entire ad network and any newsletter that uses the network.

polyfractal 14y ago

What affiliate network are you referring to? As to point #2, Launchbit allows publishers to select which ads they want shown in their newsletter - something you can't really do with any other ad network. Don't think teeth-whitening products are a good fit for your audience? Don't run those ads.

epoxyhockey 14y ago
What affiliate network are you referring to? That's fair. I should have written ad network, not affiliate network. Don't think teeth-whitening products are a good fit for your audience? Don't run those ads. It's not that those ads wouldn't be appropriate for my audience, but that they are not appropriate in email marketing at all. I'm pretty sure that any list that runs that ad will get marked as spam. Then, any other email that contains any links similar to that spam email will also get marked as spam. At a very small scale, one could probably get away with it for a little bit, but I don't think it will work on a large scale.

jchin 14y ago

I'm curious to know why you don't think a CPC model on a large scale could happen.

epoxyhockey 14y ago
My reasons relate specifically to email marketing. Off the top of my head: 1) It's difficult, if not impossible, to combat click-fraud. There is no javascript running on the client-side to help, and there is no verification that the ad that was displayed wasn't something like "click me to unsubscribe" 2) Ad content in email is scrutinized more heavily and blacklisted more liberally than any web-based content. It would seem that one mistake would sink the entire ad network and any newsletter that uses the network.