The point is that you can do those things, even if they are not as easy as you wish or require more investment than thought. In the case of Apple, you cannot,

The point is that you can do those things, even if they are not as easy as you wish or require more investment than thought. In the case of Apple, you cannot, regardless of how much you want to invest in supporting those features. Nobody is asking Apple to fund the development of other companies; however, it is required of them that they let access to those functionalities to other companies, fairly. If Apple had a more open system where they would let their customers decide what to run and what to install on their phone, the problem wouldn't even exist. With jailbreaking you could potentially implement all of this (basically just put support for the Android version and voila) but it's illegal and user can't do that easily. The problem is Apple want their cake and eat it too. It's like with power and responsibility, the more of the first you get the more of the second you have, that's pretty much it. So, they can choose to keep their system completely closed and provide a way for competitors to access those features or they can choose to fully open up. Of course they are going to choose the first option, because they are still making a shit ton of money by fully controlling the system allowing them to have software/services that nobody can compete with.