Highly recommend that anyone interested in this company listens to the episode of the Freakonomics Radio podcast about 23andMe: https://freakonomics.com/podcas

Highly recommend that anyone interested in this company listens to the episode of the Freakonomics Radio podcast about 23andMe: https://freakonomics.com/podcast/why-is-23andme-going-under-update/ https://freakonomics.com/podcast/why-is-23andme-going-under-... Seems like they struggled to turn a one-off purchase model into recurring revenue. At some point everyone in the world who cares enough about their DNA has already bought your product.