> cars are perhaps the second most signaling purchase someone makes Exactly this. In addition to outside signaling, buying a Tesla is a decision people often

> cars are perhaps the second most signaling purchase someone makes Exactly this. In addition to outside signaling, buying a Tesla is a decision people often made for moral reasons. They decided to buy an expensive, relatively poorly made car with a limited range (compared to an IC car) because they could mentally offset the disadvantages of the car by morally justifying the purchase. Today, though, this is a pretty difficult justification to make.