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>i.e., the inability to attribute user responses to ad creatives versus the platform’s targeting algorithms Why would people expect to measure just the creativ
by charcircuit 2y ago
>i.e., the inability to attribute user responses to ad creatives versus the platform’s targeting algorithms
Why would people expect to measure just the creative? How good the platform is able to target is part of what one would want to include in the measurement.
The goal of these experiments is to see which creative pushes the metrics the most.
- wbl 2y agoThe reason you need this is that the hypothesis is about the creative not the combination with the platform. You'd want the creative choice to go the same way across platforms.
- charcircuit 2y ago>You'd want the creative choice to go the same way across platforms. While it would be convenient, platforms aren't the same. You can't just assume people will react the same across platforms.
- wbl 2y agoRight that's a different critique of the whole methodology that also should get made.