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This is a bane of my business. We’re a small business, but we’re a technology business. When we use a product we tend to use advanced features. Things like audi
by TheNewsIsHere 2y ago
This is a bane of my business. We’re a small business, but we’re a technology business. When we use a product we tend to use advanced features. Things like auditing and log streaming to SIEM, enforced SAML SSO, stuff like that. We tend not to need support, and when we do it’s almost always because something is broken on the vendor end.
In the past six months I’ve filed exactly one support ticket. With Microsoft, due to a persistent internal error when calling a specific Azure API, which only they could fix, and which they did after about a week and a half.
There is virtually nothing we can’t handle internally except for the the issues any customer couldn’t handle.
The irony is that not having an avenue for SMBs makes SMBs sometimes go elsewhere and either spend more money (sometimes with a competitor), or missing out on basically “free” revenue.
I understand the logic but it drives me crazy at times.
- infecto 2y agoThis is a classic long tail issue. That segment of technically advanced, low-touch SMBs like yours absolutely exists—but it’s small, and hard to identify upfront. The problem is that the long tail as a whole tends to generate minimal revenue while driving disproportionately high support and product complexity.