Your pitch seems to be that people can join a community in which they can receive free (no-cost) pet care (pet sitting, feeding, waste management, walks, time-s

Your pitch seems to be that people can join a community in which they can receive free (no-cost) pet care (pet sitting, feeding, waste management, walks, time-sharing), and in exchange they themselves are in the pool of people who can respond if they can help out someone in the network who needs similar help (and their schedule/location/abilities/availability/preferences match). As is see it: most people with sufficient funds might rather pay someone to do this type of work professionally, since that way the work-doer is more on the hook to do the tasks and do them well--there is no ambiguity around it being a favor or a best-effort kind of thing, since it is their profession. There is also no ambiguity around whether the worker will be available -- once a paid engagement is set up, it is on the books. Your biggest competition is apps like Rover, Wag, etc. Do some people feel the crunch of inflation, etc.? Sure. I think you can appeal to people who CANNOT afford the going rates of pet sitting, but NEED pet sitting, who also have the TIME and WILLINGNESS to perform pet care services for others (within the app's community). Here's one analysis: people who need the pet sitting APPS are out traveling for the weekend regularly, or traveling for weeks on end for work. They have enough disposable income to contract a professional. These people use the pet-sitting apps similar to how they use Uber or Doordash for on-demand gig-work, or perhaps they use the app and find a regular that they like and can trust, etc. The typical pet care app provides a middleman service that provides some kind of actual assurance and/or insurance, in case things go wrong; some kind of validation of the customer and the worker; mediates communication and payment; customer service; ratings, comments, profiles, work-execution-status-tracking/photos-proof-of-work-done, etc. IMO you need to clearly differentiate who your community is, and why they prefer this app. Then the app MUST be easy to use to "request a gig from a person (or in general)" and to "receive a notification of a gig request" for fast responsiveness. I suspect your market is people who do not have great funds to actually afford the pet care they would like to contract. And they themselves ARE NOT so busy nor so entitled that they couldn't pitch in when others need the help, too. I have actually thought about this idea or something like it, too. I figured it as a "social network for pets", though. So, literally make a profile for your animal(s). And have them post and talk about their needs, etc. If you want to pivot to that, please feel free to. Good luck. The animals need the care!