As others have said, avoid startup theatre and do what actually needs doing within your capabilities and the hours (eg owl/lark) that work for you and your coll

As others have said, avoid startup theatre and do what actually needs doing within your capabilities and the hours (eg owl/lark) that work for you and your colleagues. When I was 18 and running a business on the side while an undergrad I think that I did 18 hours most days. Absolutely would not have wanted to do that much nor sustained it when my kids were small, with financial consulting and a different start-up on the side, nor now that I don't have to work if I don't want to.