> a 9% increase in exploratory intent queries Users struggle to find the right stuff or stuff that‘s so good they don‘t need do do more queries. > a 30% rise

> a 9% increase in exploratory intent queries Users struggle to find the right stuff or stuff that‘s so good they don‘t need do do more queries. > a 30% rise in maximum query length per user, and a 10% increase in average query length Users need to execute more complex queries to find what they are looking for.