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Money quotes: > They understand that people don’t make decisions based on features or specifications, alone. They make decisions based on how something makes t
by nine_k 2y ago
Money quotes:
> They understand that people don’t make decisions based on features or specifications, alone. They make decisions based on how something makes them feel.
> Despite innovative products, countless tech startups remain bland and interchangeable in the public eye. The reason? They focus on what they do, not why they do it. Tech companies pour resources into engineering and user acquisition, but treat branding as an afterthought – maybe a logo here, a quirky Twitter (now X) voice there. Technical solutions solve functional problems but they’re not equipped to make people care.
> Facts tell, but stories sell.
A bunch of good examples.
For the standard objections that some people pick things not because of feelings but because they have a problem to solve: why do these people want to solve that problem?
- valenterry 2y ago> why do these people want to solve that problem? Answer, because it's a problem. It's by definition. Oxford: "a matter or situation regarded as unwelcome or harmful and needing to be dealt with and overcome"
- nine_k 2y agoFine; why is that a problem for them? Why aren't they ignoring it? Etc, until you find a motivation that's not directly reducible to the technical challenge for which you're offering a solution.