Well, think about it: it was a novelty in 2013. I paid them $99, and I still have access to all of the website's features, showing my ancestry and health trivia

Well, think about it: it was a novelty in 2013. I paid them $99, and I still have access to all of the website's features, showing my ancestry and health trivia. People who are into this sort of thing have already done it. What future revenue do they have?