The goal of the endorsement is to catch your attention through entertainment. Then you need something to trigger them to say yes, I want that. Aside - many pe

The goal of the endorsement is to catch your attention through entertainment. Then you need something to trigger them to say yes, I want that. Aside - many people want something easy for them to use, which this thing was. Julia Child's success is a great lesson of a very good chef making it simple & showing mistakes.