I think the answer is that he set up another site called Audiogurus that was advertising itself as being "Audioholics store". This didn't go over well. Here's

I think the answer is that he set up another site called Audiogurus that was advertising itself as being "Audioholics store". This didn't go over well. Here's an article about that hints at it: https://www.audioholics.com/news/audioholics-e-store-name-change https://www.audioholics.com/news/audioholics-e-store-name-ch... And here's a thread about it, which is admittedly hard to read because the "Audioholics" has been replaced the words "Bad Robot": https://forums.audioholics.com/forums/threads/bad-robot.94519/ https://forums.audioholics.com/forums/threads/bad-robot.9451...