4 ms·

But in the end did monster actually face any penalty at all? They threatened the guy, the guy said no, end of story. The bully moves on to threaten the next guy

• kopirgan 2y ago
  Lol it is not subtle at all - it basically says you will get pennies if you take us on and win, but if we win, you get screwed big time incl damages for anti-trust. Guess BJC was content with letting them just go away...but once this was generally known, it does reduce the value of those threats.
• somat 2y ago
  Most importantly, it was also popularly published. So the critical but tricky to measure metrics now are "how much sales do we loose because we are now firmly labeled as a bully in peoples minds" and "how much potential licensing revenue have we lost because people know they don't need to fold immediately"
  • bee_rider 2y ago
    It is hard do say, though, because the market for Monster cables is pretty clearly people who came in off the street, read nothing, and picked the fanciest looking cable. By their nature they are immune to bad press, right?