The "idea" to merge online and physical stores was way before even Ahrendts arrival. I remember it was a common topic during even Steve Jobs era. But it wasn't

The "idea" to merge online and physical stores was way before even Ahrendts arrival. I remember it was a common topic during even Steve Jobs era. But it wasn't done because I think it wasn't a priority. People forget iPhone could lose out to Android like how Mac lost to Windows. Katie Cotton passed away in 2023. She left in 2013/2014. I think that is quite some time after Apple.