1) Discounts do not apply to "features", like data and text, which for most are now 50% or more of the monthly fee. 2) Family plans are rarely cheaper, unless y

1) Discounts do not apply to "features", like data and text, which for most are now 50% or more of the monthly fee. 2) Family plans are rarely cheaper, unless your family members do not use their phones. 3, 4, 5) Irrelevant for unlimited prepaid plans. I'm not sure there is a "misconception" -- the majority of users consume less than 2GB of data a month, so prepaid is cheaper option and can offer the exact same coverage (Straight Talk AT&T SIM).