Bigscreen as a company isn't really looking to expand the VR market, it's just making an enthusiast-grade product aimed at people who know exactly what they wan

Bigscreen as a company isn't really looking to expand the VR market, it's just making an enthusiast-grade product aimed at people who know exactly what they want. Quest focuses on being a smartphone-like device with an integrated ecosystem, while Beyond is more of a PC peripheral for using Bigscreen the app, video content, social VR and some simulators. The audience for these things is small, but pretty dedicated, so it makes sense to offer a high-end solution targeting just them.