The Android assistant with Gemini is quite good nowadays, very close to parity of features with the previous one. It's not there yet but Google decided to devel

The Android assistant with Gemini is quite good nowadays, very close to parity of features with the previous one. It's not there yet but Google decided to develop it in the open, similar to the old "beta" products. Hard to see Apple doing the same. The main issue to Apple is the different mindset that takes to deliver hardware vs. services. Delivering hardware you have one shot to "wow" your customers, and Apple keep nailing this process in a way that the whole industry can't keep up with anymore. On software, that doesn't work that well. You can totally be disrupted by a startup that delivers an MVP faster with 30% of your perfect product that would take 3 years to deliver. In this way, Google's assistant strategy in the short term was spot-on compared to Apple's. You take the hits of bad feedback in the short term in the hope that being in the game can create enough momentum to get you to a solid position of features and know-how in a couple of years.