> It was the norm among an ingroup of technically savy young people This is a mainstream mass-market advert from Apple in 2001: https://www.researchgate.net/f

> It was the norm among an ingroup of technically savy young people This is a mainstream mass-market advert from Apple in 2001: https://www.researchgate.net/figure/Apples-Rip-Mix-Burn-campaign-Copyright-C-2001-Apple-Computer-Inc_fig4_269408905 https://www.researchgate.net/figure/Apples-Rip-Mix-Burn-camp... "Rip. Mix. Burn." I think you're totally wrong.