I think the stakes are higher, and the IndieWeb movement is about the future, and it's not just an aesthetic. Allow me a metaphor. Many years ago humans wander

I think the stakes are higher, and the IndieWeb movement is about the future, and it's not just an aesthetic. Allow me a metaphor. Many years ago humans wandered the Earth, hunted and gathered and lived where they wished. Then came along civilisation, and with it, a normalisation not just of trade, but of property. Some people realised that they could "own" the best land, and make people pay a "rent" to use it. And so was born, The Law. The Law was used for a long time in a way that meant people were born into a system where they just accepted there were Lords of the land and those who worked it for an existence. Eventually, people asked important questions, some set out for a New World, others in the Establishment sought to impose The Law in new lands, sometimes accepted, sometimes rejected. After a long, long time, we came to a place in society where we accepted personal property - particularly personal ownership of the land on which you lived - was a just, beneficial and suitable place for civilisation to settle. Now, back to the web. Right now, we're in a phase of feudalistic control. In order to "feel informed", or to even be entertained, you are required to make sacrifices (your personal data), to a rich group of Lords who demand The Law bends to their will. The IndieWeb is the web version of freeholding. It won't change the World, but without it, the World can't change. As a society we have a choice: our future online presence entirely owned and shaped by a handful of "land owners", or we invest in making the New World and creating an online world that we want to see. This isn't about aesthetics. It's about freedom, democracy, the law, your rights and those of future generations. There's a place for landlords in this World, but please don't try and consign the IndieWeb to a curious retro hobby clan: it has the potential to offer you and many others so, so much more than that. TFA says that IndieWeb does not need to "take off". I agree. But it also doesn't need putting down or dismissing, and it can adapt to whatever future defining vibe of youth culture it needs to: it is a platform, not an art form. It is land on which to build coffee shops/libraries/museums/diaries, not those things itself.