> Because it's not necessary to have them when you're not doing anything abusive, the amount and hostility of the popups is a direct measure of how abusive your

> Because it's not necessary to have them when you're not doing anything abusive, the amount and hostility of the popups is a direct measure of how abusive your business is. This is a very important point that most (even tech-savyy folks) don't get: If you don't track your users, you don't need to show a consent pop-up. You don't need a consent pop-up for cookies or session storage that is helping the functionality of the website (e.g. storing session information, storing items you have put into your cart, storing user settings). Hell, even if you track your users anonymously, you don't need their consent. This means: If they have a pop-up, they are tracking personally identifiable information. And they sure as hell don't NEED to do that.