Then there's a different tail chase that's on the opposite side of "innovation" - whether doing the obvious thing others are doing, but achieving wider reach be

Then there's a different tail chase that's on the opposite side of "innovation" - whether doing the obvious thing others are doing, but achieving wider reach because of more funding, counts as innovation, or just popularization? (To me personally, it's popularization, but in startup economy, it's pretty much the definition of "innovation".)