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One problem I see with the current state of the IndieWeb having not yet "taken off" is the negative selection effect you get from having the corporate web in ex
by stakhanov 2y ago
One problem I see with the current state of the IndieWeb having not yet "taken off" is the negative selection effect you get from having the corporate web in existence next to the IndieWeb. Back in the 90s you might write a website advertising your services as an accountant in Word, save as HTML, and upload that HTML to geocities or to webspace provided by your ISP. You can still do that today. The shocking difference is that back then it made actual business sense to do that: People would just stumble across your website. You could reach actual normies. Nowadays, because of the presence of the corporate web next to the Indie Web, the normies are trapped in the corporate web and the only eyeballs your website will attract will be the people who share in your own brand of weird. They might admire the "art" inherent in your crappy HTML, but they won't hire you as an accountant. And they're probably not strong enough in numbers for this to make any business sense.
- prox 2y agoThis is actually the homepage of my accountant. “Instead of building a big website, we decided to save on the money. If you need accounting done, here is where you can reach us. It just black on white with blue links. I love it.
- flir 2y agoI like that as marketing copy. My brother's a carpenter, and I pushed him in the same direction. "Here's our contact details, and here's a link to the instagram where we post pictures of the cool stuff we make". I think of it as a digital business card.
- prox 2y agoYeah for some jobs you don’t need a lot of fluff. Some markets do. Carpentry is an honest job. You do your job well and people will find you.