Well the truth is most people are pretty stupid in that regard. - they don't want to pay $500-$600 upfront, so they rather go with a contract, even though in t

Well the truth is most people are pretty stupid in that regard. - they don't want to pay $500-$600 upfront, so they rather go with a contract, even though in the end they pay more. - they can't be bothered to buy a phone separate and do the research to find the right plan for them. - they just want to go in a store and leave with a nice phone, without thinking and paying too much.