3 ms·
IKEA is regularly mocked for selling junk made of newspaper clippings and chewing gum; but no one would question their ability to design passable furniture made
by jerlam 2y ago
IKEA is regularly mocked for selling junk made of newspaper clippings and chewing gum; but no one would question their ability to design passable furniture made out of the cheapest materials possible, transportable in an average car, assemble-able by an illiterate, with prices that are below their competitors and often get reduced as they find new efficiencies.
Tesla probably takes a lot of inspiration from IKEA; but consumers expect a lot more from a 80K USD car expected to last hundreds of thousands of miles, than wobbly furniture that will be trashed at the first move.