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Whenever I read an article like this, I immediately check out the designer's work afterwards. http://www.hubspot.com/pricing/ http://www.hubspot.com/pricing/

Whenever I read an article like this, I immediately check out the designer's work afterwards. http://www.hubspot.com/pricing/ http://www.hubspot.com/pricing/ This page, does not really follow "Conserve attention at all costs" when there's a 4x7 pricing grid with confusing information scattered about it. The rest of hubspot's design is equally banal, perhaps the author has some other role in the company than design?

georgemcbay 14y ago
I don't think the dig about the pricing grid is really fair. I'm not a fan of complicated pricing schemes, but the existence of one has nothing to do with design in the vast majority of companies. That's a bizdev/sales/exec thing dumped on the designer. Assuming that what information has to be displayed there is immutable, I think the design you point to does it about as well as it could be done. Having said that, I would agree with anyone who said that the site feels a bit too template-derived in the way that many startup sites post-twitter-bootstrap do, but OTOH it is a fairly well executed template design.
gyardley 14y ago
Joshua Porter works at HubSpot because they bought his previous startup, Performable. That pricing page design may have preceded him. A Google image search for 'Performable' turns up lots of screenshots.
- dshah 14y ago
  Indeed, Josh works at HubSpot and the pricing page on our website preceded his joining. So, he shouldn't be blamed for it. Having said that, HubSpot has spent a lot of time on designing our pricing model (vs. the pricing page). For our first 2 years, HubSpot had a single price ($250/month). We've since run many, many pricing experiments and though the complexity bugs me sometimes, it's working. But now that this thread is going, I think there are things we can do the improve the pricing page (even if we leave the pricing model the same).
  - dhyasama 14y ago
    This is a great reminder that it is important to run experiments to test your hypothesis. It's easy to fall into the simple, simple, simple mindset when designing but sometimes that doesn't drive the most sales. If a more complex design makes more money then that is the "right" design. After all, at the end of the day HubSpot is a business.
RivieraKid 14y ago
The principles are not meant to be strict, unbreakable rules. As for the website, I really like it. I don't find the grid confusing at all. The pricing should be simpler but the designer is not responsible for that.

georgemcbay 14y ago

I don't think the dig about the pricing grid is really fair. I'm not a fan of complicated pricing schemes, but the existence of one has nothing to do with design in the vast majority of companies. That's a bizdev/sales/exec thing dumped on the designer. Assuming that what information has to be displayed there is immutable, I think the design you point to does it about as well as it could be done. Having said that, I would agree with anyone who said that the site feels a bit too template-derived in the way that many startup sites post-twitter-bootstrap do, but OTOH it is a fairly well executed template design.

gyardley 14y ago

Joshua Porter works at HubSpot because they bought his previous startup, Performable. That pricing page design may have preceded him. A Google image search for 'Performable' turns up lots of screenshots.

dshah 14y ago
Indeed, Josh works at HubSpot and the pricing page on our website preceded his joining. So, he shouldn't be blamed for it. Having said that, HubSpot has spent a lot of time on designing our pricing model (vs. the pricing page). For our first 2 years, HubSpot had a single price ($250/month). We've since run many, many pricing experiments and though the complexity bugs me sometimes, it's working. But now that this thread is going, I think there are things we can do the improve the pricing page (even if we leave the pricing model the same).
- dhyasama 14y ago
  This is a great reminder that it is important to run experiments to test your hypothesis. It's easy to fall into the simple, simple, simple mindset when designing but sometimes that doesn't drive the most sales. If a more complex design makes more money then that is the "right" design. After all, at the end of the day HubSpot is a business.

RivieraKid 14y ago

The principles are not meant to be strict, unbreakable rules. As for the website, I really like it. I don't find the grid confusing at all. The pricing should be simpler but the designer is not responsible for that.