There is some low hanging fruit, like the ticketing system. Might be possible to improve satisfaction without costly infrastructure upgrades by ensuring you ha

There is some low hanging fruit, like the ticketing system. Might be possible to improve satisfaction without costly infrastructure upgrades by ensuring you have a seat for long trips and being more aggressive with discounts at quiet times. Plenty of times I’ve been one of like 30 people on a 12 car train despite the ticket having cost £60. The train is going to run anyway, so may as well price more aggressively.