We're deeply wired to avoid and attach to things based on extremely simple heuristics. Avoid the strange man with the pointy stick, attach to the tree that make

We're deeply wired to avoid and attach to things based on extremely simple heuristics. Avoid the strange man with the pointy stick, attach to the tree that makes tasty fruit, avoid the crocodile pond, attach to the thing that makes women flock to you. Marketing departments and politicians are very good at using this to their advantage.