At some point the pressure is on to join, however, because everybody else is on it. Like having a cell phone: people expect to be able to reach you, so you ar

At some point the pressure is on to join, however, because everybody else is on it. Like having a cell phone: people expect to be able to reach you, so you are pressured into having one (even some old buggers who swore they never would finally succumbed). So while I agree there would be a loss, I'm not so sure about "huge." Would people be pissed? Yes. Would there be backlash? Absolutely. Would it open the door wider for a competitor? Probably. But they would be making honest money, more than they are now, and could innovate. I may be wrong about its chances for success, but to me it's not obviously a failing move.