The one thing not mentioned is that the million dollars didn't come just from the product. It came from the brand recognition Fog Creek has and the fact that i

The one thing not mentioned is that the million dollars didn't come just from the product. It came from the brand recognition Fog Creek has and the fact that it had the community. What were the things that attracted the community and enticed people to post the ads in the first place? That had the most value. Edit: Whoops, just saw johnrob noticed this too.