> don't have to deal with asset depreciation Rolling your own doesn't mean only building your own data center. It can mean renting beige boxes or even virtual

> don't have to deal with asset depreciation Rolling your own doesn't mean only building your own data center. It can mean renting beige boxes or even virtual beige boxes without being locked in to the "cloud services". You tend to pay fixed costs for those beige boxes instead of per api call costs that aren't predictable and tend to exponentially compound each other. Edit: and just as a reminder, unless you work at Google or Facebook you won't have their scaling and dynamic resource allocation needs.