There's very little an individual can sensibly do. You can't pick and choose every feature you want; you're given bundles of features and you have to pick which

There's very little an individual can sensibly do. You can't pick and choose every feature you want; you're given bundles of features and you have to pick which bundle you like best. This sort of bundling is deliberate anti-competitive behaviour, which the EU and other countries have recently taken steps to crack down on. So there is hope that apple will be reigned in here.