> The idea that if the people had the will they would see it through assumes efficient markets with negligible startup costs and informed and rational consumers

> The idea that if the people had the will they would see it through assumes efficient markets with negligible startup costs and informed and rational consumers, which is not the way the real world works. The idea is that if the will of the people is there, they can threaten companies like Apple (or whatever business) to shape up to their expectations or see sales come to an end. Which is also all the government is going to do. After all, (democratic) government and the people are the exact same thing. There is no magic. But if the will isn't there... > tried really hard for several years to wedge their way into the mobile phone OS game with Windows Phone They never tried building an iPhone clone, which should have had no trouble finding a market fit. They couldn't do that because regulation doesn't allow it, but without that regulation there is no go reason why they wouldn't have been able to become a viable competitor. Microsoft's attempt at a phone, and even Android devices for that matter, only compete with the iPhone in the same way Soylent Green competes with hamburgers. It kind of ticks the same boxes if you look at it through a narrow enough lens, but that is not true competition.