I loved Xanga. I had a blog there. (Knowing what the hell Xanga was reveals my age.) Blogging back in the day was just a bunch of people sharing their feelings

I loved Xanga. I had a blog there. (Knowing what the hell Xanga was reveals my age.) Blogging back in the day was just a bunch of people sharing their feelings on an online platform. Then other people, on that same platform, would read, comment, and follow each other. Simple. Then Google took over, and suddenly, blogging wasn’t about personal thoughts anymore—it was about ranking #1. People stopped writing for people and started writing for algorithms. First, it was all about “Best” — best towels, best ways to comb your hair, best way to raise your pet. Then “How” — how to eat broccoli, how to use a thermostat, how to remove a stain from your favorite shirt. Then “What” — What is broccoli? What is the name of the 45th president? What should I eat for dinner? We fed Google everything, and Google gave us the internet we know today: a machine-driven web where content is optimized, but authenticity is lost. And now, AI is taking over. But here’s the thing—AI isn’t just changing how we find content; it’s changing what content even is. The question is: What happens next? I loved Xanga. I had a blog there. (Knowing what the hell Xanga was reveals my age.) Blogging back in the day was just a bunch of people sharing their feelings on an online platform. Then other people, on that same platform, would read, comment, and follow each other. Simple. Then Google took over, and suddenly, blogging wasn’t about personal thoughts anymore—it was about ranking #1. People stopped writing for people and started writing for algorithms. First, it was all about “Best” — best towels, best ways to comb your hair, best way to raise your pet. Then “How” — how to eat broccoli, how to use a thermostat, how to remove a stain from your favorite shirt. Then “What” — What is broccoli? What is the name of the 45th president? What should I eat for dinner? We fed Google everything, and Google gave us the internet we know today: a machine-driven web where content is optimized, but authenticity is lost. And now, AI is taking over. But here’s the thing—AI isn’t just changing how we find content; it’s changing what content even is. The question is: What happens next? I wrote about how AI is reshaping the future of content—what’s lost, what’s changing, and where we go from here.