How about this as a fundamentally equivalent question: Why don't more web startups run poetry competitions? Much like Open Sourcing your code, running a poetr

How about this as a fundamentally equivalent question: Why don't more web startups run poetry competitions? Much like Open Sourcing your code, running a poetry competition is unlikely to add enough business value to offset the resources it will take to accomplish. Sure, there are guys on your team who really like poetry and would go out of their way to help organize the contest. And the poetry fans that happen to be your users would think more of you for doing it. But at the end of the day, it's just not a good business decision, so you don't do it.