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The Shoppable TV 2025 and Beyond

1 points by cebert 2y ago

cebert 2y ago
> While the majority of CTV viewers say they use their mobile phones to make a purchase after seeing a TV ad, 60% would save their shipping and payment details on their TV for quick checkout I am extremely skeptical that consumers actually like ads or want to buy items directly from TV ads. Seems like wishful thinking by LG.