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There's a literal aspect of the dotcom era that I miss, the literal dotcom as part of the domain and even company name, the branding, like amazon.com or booking
by amadeuspagel 2y ago
There's a literal aspect of the dotcom era that I miss, the literal dotcom as part of the domain and even company name, the branding, like amazon.com or booking.com.
(Booking.com still has that, which is why they don't have to spend all their money on Google Ads and beg Larry Page to let them have some money for themselves, like certain other online travel agencies.) I see dotcoms all the time on planes, ships, buildings. Realworld businesses seem to understand the power of reaching customers directly. But when I see an ad for a new startup, it's usually the company name and two app store icons.
- misja111 2y agoI used to know an accountant that worked for Booking.com. You don't have a clue how much they had to pay to Google every month for ads. Literally a fortune. The thing is: people want to go somewhere, e.g. to Rome. Next thing they do is, type 'hotel in Rome' in Google. Google serves them a couple of paid links, and they check only the first couple of them.
- thfuran 2y agoWhich is a weird change. I remember when it was common to check the first few pages of results.