That doesn't matter. It's about similarity and consumer confusion. E.g. you can't launch an ice cream brand called "Haagen" or called "Dazs", even though the t

That doesn't matter. It's about similarity and consumer confusion. E.g. you can't launch an ice cream brand called "Haagen" or called "Dazs", even though the trademark is for "Haagen-Dazs".