There is such a massive load of cognitive dissonance about B2B being sexy in the responses you got. Is it really such a blow to one's ego to admit that it's bor

There is such a massive load of cognitive dissonance about B2B being sexy in the responses you got. Is it really such a blow to one's ego to admit that it's boring but profitable? Yes, there are technical challenges, no, the majority of it is not interesting.