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Ford hires former Lululemon exec to create new software, services in its cars
- deleted 2y ago[deleted]
- not_your_vase 2y agoIt's blocked in Europe unfortunately. So the idea is, that an automotive company, in an industry which is infamous for bad software, hires a fashion company's executive to make better software, because clothes companies have such a great track record when it comes to not crappy software? I fail to see any issues with this logic, and I'm looking forward all the excellent new custom infotainment systems from Ford which are bound to come with all certainty.
- ttyprintk 2y agoIt's not about making better software (they could just hire for that), but marketing it as premium in an industry where no expert in automotive software UI stands out as sexy.